Direct Mail Services

Targeted direct mail campaigns that reach your audience effectively. From design to printing to mailing, we handle every aspect of your direct mail marketing.

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What's Included

Complete direct mail solutions from concept to delivery

Design Services

Professional design for postcards, letters, brochures, and catalogs that capture attention and drive response.

Variable Data Printing

Personalized printing that customizes each piece with recipient names, offers, and targeted messaging.

List Management

Assistance with mailing list preparation, cleaning, and formatting to ensure accurate delivery.

Printing Services

High-quality printing on various paper stocks and formats optimized for direct mail campaigns.

Mailing Services

Coordination with Canada Post for addressing, sorting, and delivery of your direct mail pieces.

Campaign Tracking

Options for tracking responses, measuring ROI, and optimizing future campaigns based on results.

Common Applications

Direct mail campaigns for every marketing goal

Product Promotions

Launch new products, announce sales, or promote special offers with eye-catching direct mail pieces that drive immediate action.

Customer Retention

Keep your brand top-of-mind with existing customers through regular mailings, newsletters, and loyalty program communications.

Lead Generation

Reach new prospects in your target market with targeted direct mail campaigns designed to generate qualified leads.

Event Marketing

Promote events, grand openings, or special occasions with invitations and announcements that create excitement and drive attendance.

Our Process

Streamlined workflow for effective direct mail campaigns

Strategy & Planning

We discuss your goals, target audience, budget, and timeline to develop an effective direct mail strategy.

Design & Content

Our team creates compelling designs and messaging that capture attention and motivate recipients to take action.

Production & Printing

High-quality printing with variable data personalization when needed, ensuring each piece is perfect.

Mailing & Delivery

Professional addressing, sorting, and coordination with postal services for timely delivery to your target audience.

Frequently Asked Questions

Common questions about direct mail services

What is variable data printing?

Variable data printing (VDP) allows us to personalize each mail piece with recipient-specific information like names, addresses, offers, or images. This personalization significantly increases response rates compared to generic mailings.

How do I prepare my mailing list?

Mailing lists should be in CSV or Excel format with columns for name, address, city, province, and postal code. We can help clean and format your list to ensure accurate delivery. Canada Post requires accurate addressing for best postal rates.

What are the postal rates for direct mail?

Postal rates depend on factors like size, weight, quantity, and addressing accuracy. Canada Post offers various rates including Lettermail, Personalized Mail, and Addressed Admail. We'll help you choose the most cost-effective option for your campaign.

How long does a direct mail campaign take?

Timeline varies based on design complexity, quantities, and mailing requirements. Typical campaigns take 2-4 weeks from approval to delivery. Rush services are available for urgent projects.

Can I track responses from my direct mail campaign?

Yes, we can include tracking methods like unique promo codes, QR codes, personalized URLs (PURLs), or dedicated phone numbers. This helps measure campaign effectiveness and ROI.

What sizes and formats are available?

We can produce postcards, letters, self-mailers, brochures, catalogs, and more. Standard sizes are most cost-effective, but custom sizes are available. We'll recommend the best format for your campaign goals.

Do you handle compliance and privacy requirements?

We follow Canada Post guidelines and recommend compliance with privacy regulations (PIPEDA). We can help ensure your campaign meets requirements, though legal compliance is ultimately the client's responsibility.

What's the minimum quantity for direct mail?

Minimum quantities vary by format and postal rate. Generally, 500 pieces is a practical minimum, though smaller quantities may be possible. Larger quantities typically offer better per-unit pricing.

Ready to Launch Your Campaign?

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